in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Compliance with environmental laws is important for multinational organizations like Vodafone since noncompliance can result in hefty fines. To conclude, the above Vodafone PESTLE Analysis highlights the various elements which impact its business performance. Vodafone is a multinational company and there are several factors in the international market that affect its sales and profitability. Vodacom Group Ltd: JSE:VOD quotes & news - Google Finance 2016. Changing social trends and people’s lifestyles affect people’s buying habits. In order to build customer loyalty and engagement the company has become Europe’s leading TV and platform for content distribution with 22 million active users. Vodafone PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Its my Vodafone app and website can be used to access the range of services that Vodafone offers. A new data regulation resulted in a slower growth in the South African market. Overall, economic factors cannot and must not be ignored in terms of business and business strategy. These are the sources and citations used to research vodacom and its pestle and swot analysis. contact: support@notesmatic.com, admin@notesmatic.com, https://www.vodafone.com/content/sustainabilityreport/2015/index/environment/managing-our-impact.html, Brief Business Profile of Vodafone Group Plc, A Brief look at Vodafone’s Business Strategy, How To Market Your Small Business Successfully, What You Need To Know About Marketing for Your New Business. SWOT analysis aims to identify the main external and internal factors that are essential to the survival of the company. Learn more about how these forces affect Vodafone through this Pestel analysis. The company was charged with a hefty tax amount of $2.5 billion by the Indian Income Tax Department over the mentioned purchase. Companies are investing in reducing their carbon footprint as well as making their business processes sustainable. SWOT analysis is a strategic planning tool that can be used by the Vodafone managers to do a situational analysis of the company by measuring Strengths, Weakness, Opportunities, and Threats, the company is facing in its current business environment. Vodafone PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The transaction had given Vodafone a major stake in the company which was around 67%. Website. Overall, while the role of technology has grown better technology is also an important differentiator in the telecom industry since consumers’ need for data and connectivity has grown fast in this decade. So if it goes to the US, it will face competition from Verizon Wireless and AT&T. India is increasingly growing in strategic importance as a core market for Vodafone. The secondary goal of the company is to modify their cost base by taking advantage of new digital technologies. SWOT analysis enables determination of core competencies along with threats and challenges that might hinder successful execution of the business. The company has decided to reduce their net expenses in Europe by 1.2 billion euros by the end of FY21 and implying an annual savings of 400 million euros. 3.2.4 Technological 6 3.2.5 Legal 7 3.2.6 Environmental 7 4.0 Recommendation 7 5.0 References 8 1.0 Abstract Vodafone Group plc is the world’s leading mobile telecommunications company. Application of PESTLE analysis 1. The content on MBA Skool has been created for educational & academic purpose only. India has Airtel and Reliance Jio. Political:-Political forces have grown in relevance in the context of international business in the twenty first century. The company also has excellent management systems in place to manage its office waste and water consumption. Paper Presented and Published at TWO DAY NATIONAL CONFBRENCE ON *OVER THE HORIZON: INTROSPECTING THE SBLF IN FLUX" ON 15-16 November 2019, Organized by … Vodafone is an innovative company which is also known for its excellent marketing. 1st Jan 1970 Marketing Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp “A transnational, or multinational, corporation has its headquarters in one country and operates wholly or partially owned subsidiaries in one or more other countries. 11th Dec 2019 Dissertation Reference this Tags: SWOT PESTLE Business Analysis. The telecommunication industry has seen major changes in the recent years and apart from the growing technology needs of people and enterprises, there are social and regulatory changes affecting the industry. The Vodafone pug is known across the globe to follow Vodafone users everywhere. The third goal is to deleverage their balance sheet in such a manner that they achieve their aim to move to the lower end of their targeted 2.5x-3.0x range in the upcoming years. In order to reduce their footprint, the Vodafone company has decided to focus upon switching to renewable sources of energy for efficient supply. Besides, this in order to make payment method easier for its customers, M-Pesa platform has been developed which is the largest payment platform in Africa. However, growing role of user experience has forced Vodafone to focus on this aspect as well. The main political factors affecting Vodafone include EU Roaming Regulation that aims to decrease charges for mobile phone usages abroad by 70% (Preissl et al, 2009) and increasing level of consumer rights within Europe, and decisions made by European Union Regulatory Framework for the communications sector. Pestel analysis of vodafone. On the one hand, while it is important for creating a socially responsible image, on the other governments around the world have also formed strict laws that discourage irresponsible practices. PESTEL Analysis on Catholic Board Trinidad. Vodafone Analysis: Marketing Mix, SWOT and PESTLE. Founded on 16 th September 1991, the company has a revenue … The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. In 2007 Hutchinson which was acquired by Vodafone. The growing demand for internet all over the world due to consumerism has facilitated an increase in the demand for fast internet services. From onwards UK has started providing high class broadband connection to the customers with reasonable price Telecoms market research, Threat of new entrants is also high for broadband industry because new companies are entering with offer of high speed. Environment and sustainability have become important focus areas for businesses in the twenty first century. In Spain the company had to reposition itself due to increase in price competition while in Italy, the company faced a new entrant in the mobile market. The economies of these nations have been performing well and that of Europe as well. Vodafone SWOT Analysis Vodafone is a leading telecom company with operations mainly in Europe, Asia Pacific, Africa and Middle East. SWOT Analysis of Vodafone. PESTLE Analysis of Vodafone analyses the brand on its business tactics. Name The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones 3. Disclaimer: This work has been submitted by a student. Internet is increasingly being used both for entertainment and work purposes. During the mid-half of the last year the company faced certain pressures in South Africa as well. Vodafone Company is not exceptional from the intense competition that the industry is subjected to not only in the U. K but all over the world. VOICE, DATA, FONE- the amalgamation of these three words results in the name of one of the most successful telecommunication companies- Vodafone.The brand is ranked 4 th among peers on the basis of the number of mobile customers. Vodafone & Peer Financial Analysis and Impact of Financial Policies This graph presents three consecutive years of Vodafone EBITDA margin improvement at 30.8%. SWOT Analysis is a proven management framework which enables a brand like Vodafone to benchmark its business & performance as compared to the competitors and industry. MyVodafone App has been successful in establishing and maintaining customer relationships. Vodafone Case Study Help (SWOT & PESTLE) from #1 Academic Writers! The reason behind the dispute was that since the transaction involved the purchase of the assets of an Indian Company, therefore it should be taxed in India. PESTLE analysis is a framework which is imperative for companies such as Vodafone, as it helps to understand market dynamics & improve its business continuously. Political forces have grown in relevance in the context of international business in the twenty first century. Understand the broad macro-environment of Vodafone and the UK telecommunication sector in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE). The role and importance of sociocultural factors also in the context of business has kept growing. Firstly, history of Vodafone will be explained. Overall political environment of a country also affects its economic environment and trade. Strategic Marketing Plan; Vodafone PESTEL Analysis PESTEL Analysis As pointed out by Marmol, and Feys, (2015) PESTEL scrutiny is a tool or framework employed by salespersons to observe and examine the external marketing environment (macro-environmental aspects), which have an essential impact on a company or business. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. 3300 words (13 pages) Essay. The company has established targets of 535 million euros of run-rate synergies in Germany and CEE. He graduated with a Hons. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Vodafone Group Plc. 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